Built by people who've lived it.

Co-Founder of Generational Health, a next-generation mental health platform engineered to become a billion-dollar leader in crisis care, behavioral health access, and technology-driven wellness.

A high-performance operator and visionary builder, Coffino has built and scaled multiple businesses across diverse industries — consistently turning vision into revenue, and systems into impact. She is known for decisive leadership, rapid execution, and an uncompromising commitment to building at scale. She doesn't adapt to broken systems; she replaces them.

Under her leadership, Generational Health is being developed as a fully integrated, HIPAA-compliant ecosystem delivering 24/7 crisis intervention, telehealth, peer support, and real-time mental health solutions. Her mission is to disrupt and rebuild the mental health infrastructure in America — making care immediate, accessible, and scalable across all communities.

A core pillar of Coffino's vision is prison reform through mental health intervention. She is actively building pathways to bring structured mental health support, trauma-informed care, and reentry stabilization into correctional systems — addressing one of the most neglected drivers of recidivism. Her approach bridges the gap between incarceration and rehabilitation, positioning mental health care as a critical foundation for reducing repeat offenses and restoring individuals back into society with dignity and support.

Coffino's leadership is grounded in lived experience. Raised in adversity and shaped by real-world challenges, she brings a level of grit, resilience, and emotional intelligence that translates into bold, effective decision-making. She leads with intensity, clarity, and purpose — building systems that are designed not only to perform, but to transform lives at scale.

Generational Health is not just a company under her leadership — it is a category-defining movement at the intersection of healthcare, technology, and systemic reform. Beyond her professional achievements, Coffino is a mother of triplets and a fierce advocate for generational change. She operates with a clear belief: legacy is not inherited — it is built through discipline, vision, and execution.

Chris Green brings a powerful combination of professional athletic experience, entrepreneurial leadership, strategic relationship building, and a deep commitment to transforming lives to his role as Global Sales Director of Generational Health.

A former professional baseball player with the Pittsburgh Pirates organization, Chris built his foundation on discipline, perseverance, teamwork, and the relentless pursuit of excellence. Those same principles have guided his transition from professional sports into business ownership, community leadership, and advocacy.

As the founder and owner of Visual Concepts Security, Chris has established himself as an entrepreneur who understands the importance of trust, operational excellence, strategic partnerships, and building relationships that create lasting value.

Beyond his business accomplishments, Chris is deeply committed to mentorship, prison reform, and creating opportunities for individuals seeking a second chance. His work reflects a fundamental belief that a person's past should never determine the limits of their future. Through mentorship and advocacy, he champions personal accountability, rehabilitation, empowerment, and pathways to meaningful change.

At Generational Health, Chris will leverage his professional network, business development expertise, and passion for social impact to lead global sales initiatives, cultivate strategic partnerships, and expand access to innovative mental health and behavioral health solutions.

His mission aligns with Generational Health's commitment to breaking down barriers to mental healthcare, reducing stigma, and bringing meaningful support to underserved and overlooked populations — including veterans, returning citizens, vulnerable youth, and individuals experiencing isolation.

Working alongside founder and CEO Michelle (Mickey) Coffino and the Generational Health leadership team, Chris plays an integral role in positioning the organization for sustainable growth, strategic expansion, and long-term impact.

Chris Green represents a new generation of leadership — one where business success is measured not only by revenue and growth, but by the lives transformed, opportunities created, and communities strengthened along the way.

Shania Oliver is a highly skilled and forward-thinking clinician redefining what modern mental health care should look like. As a Licensed Clinical Mental Health Counselor Associate and Licensed Clinical Addictions Specialist Associate, she brings a dynamic, evidence-based approach grounded in person-centered therapy, cognitive behavioral therapy (CBT), and harm-reduction practices.

With a career built across multiple levels of the mental health system, Shania possesses a comprehensive understanding of both clinical care delivery and the structural gaps that impact access and outcomes. Her experience spans direct therapy, interdisciplinary collaboration, and hands-on work within complex care environments — giving her a rare, full-spectrum perspective on how to effectively support individuals navigating mental health and substance use challenges.

What sets Shania apart is her commitment to intentional, individualized care. Her approach is shaped not only by professional expertise, but by lived experience — having personally navigated mental health systems that often lacked personalization and responsiveness. This perspective drives her mission to ensure that every individual receives care that is human-centered, culturally aware, and deeply attuned to their unique needs.

As a mother, Shania brings an added layer of depth and empathy to her work, recognizing firsthand the profound mental, emotional, and identity shifts that life transitions can bring. She understands that mental wellness is not static — it evolves, and requires support systems that are equally adaptive.

At Generational Health, Shania is a key force behind the organization's clinical vision: breaking generational cycles of trauma by delivering accessible, high-impact, and transformative mental health care. Her work is defined by one core principle: real healing happens when people feel seen, heard, and supported — without judgment.